Meet Your Mentors

Three mentors. The complete arc from application to life.

ASA is led personally by three mentors — two managing partners shaped by Wall Street, Berkeley Law, venture capital and industrial leadership, and a counselor who holds the human dimension. Between them, the full arc: strategy, career, and the confidence and presence a student carries into every room.

Hashim Raza, Managing Partner of ASA College Advisory

Hashim Raza

Managing Partner · Elite College Admissions Mentor · Career Architect

From top universities to top careers. NYU Stern, UC Berkeley Law, J.P. Morgan, and chief executive of a venture capital fund — Hashim guides students from subject choices to the boardroom.

EducationNYU Stern · Business
EducationUC Berkeley · Law
FinanceJ.P. Morgan · Deutsche Bank
LeadershipCEO, venture capital fund
Hassan Farid, Managing Partner of ASA College Advisory

Hassan Farid

Managing Partner · Admissions & Career Mentor

UCLA Anderson, then technology investment banking at Morgan Stanley and UBS in San Francisco and New York. Hassan returned to build and lead Pak Steel as CEO — and now advises students on turning elite education into real-world leadership.

EducationUCLA Anderson · Finance, Accounting & Business-Economics
FinanceMorgan Stanley · UBS Technology Investment Banking
OperatingCEO, Pak Steel
LeadershipEO Islamabad President · Vice Chairman, PALSP
Ayesha Hashim, Mentor for Presence, Communication & Wellbeing at ASA College Advisory

Ayesha Hashim

Mentor · Presence, Communication & Student Wellbeing

A mental health counselor grounded in person-centred and trauma-informed practice. NYU-trained, Ayesha guides students through bicultural identity, pressure and presence — so confidence is real, steady, and their own.

EducationNew York University · Mental Health Counseling
PracticeManhattan Mental Health Counseling
FocusBicultural identity · intergenerational dynamics
ApproachPsychodynamic · person-centred · trauma-informed

Credentials

East Coast finance. West Coast innovation. Global leadership.

East Coast — Wall Street

NYU Stern · J.P. Morgan

At NYU Stern, immersion in high finance and Wall Street led to a career at J.P. Morgan Investment Banking — with firsthand understanding of what it takes to break into investment banking, private equity, hedge funds and corporate leadership.

West Coast — Berkeley + VC

UC Berkeley Law · Venture Capital

At UC Berkeley Law, direct exposure to Silicon Valley founders, startups and investors — followed by service as Managing Director of a venture capital fund, guiding companies from idea to institution.

Global Leadership

World Bank · KDI School

Recipient of the Joint Japan / World Bank Scholarship. Advanced studies at the World Bank Institute and KDI School, Seoul — building deep expertise in global leadership, policy and international institutions.

EducationNew York University, Stern School of Business
EducationUniversity of California, Berkeley · School of Law
FinanceJ.P. Morgan · Deutsche Bank
VentureManaging Director / CEO, venture capital fund
OperatingChief Executive across film and media, FMCG, food, ed-tech, chemicals, fertilizer and renewable energy
GlobalJoint Japan / World Bank Scholar · KDI School Global Ambassador Fellow

Hassan Farid — Credentials

West Coast technology banking. Industrial leadership at scale.

West Coast — Technology Banking

UCLA Anderson · Morgan Stanley · UBS

Honors graduate of UCLA Anderson (Finance, Accounting, Business-Economics, Computing). Investment banking at Morgan Stanley in Los Angeles, then five years in UBS's Technology Investment Banking Group across San Francisco and New York — M&A, IPOs and public financings in the internet infrastructure and software space.

Industrial Leadership

CEO, Pak Steel

Returned to Pakistan to lead Pak Steel — a manufacturer of reinforcement and structural steel — as CEO. Supplied the Lahore, Islamabad and Multan Metro lines, BRT Peshawar and the Orange Line, projects worth more than $2.5 billion, and led the company's expansion into CPEC mega-projects.

Boards & Institutions

EO Islamabad · PALSP · CPEC Zones

Director on the Board of the Rashakai Special Economic Zone (CPEC), former Director of the KP Economic Zone Development & Management Company, founding member and past President of the Entrepreneurs' Organization Islamabad Chapter, and Vice Chairman of the Pakistan Association of Large Steel Producers.

EducationUniversity of California, Los Angeles · Anderson School of Management (Honors)
FinanceMorgan Stanley · Corporate Finance Program, Los Angeles
FinanceUBS · Technology Investment Banking, San Francisco & New York
OperatingChief Executive Officer, Pak Steel Re-Rolling Mills
BoardsRashakai SEZ (CPEC) · KPEZDMC · EO Islamabad (President) · PALSP (Vice Chairman)

Ayesha Hashim — Credentials

The human dimension. Presence that is felt, not performed.

Education

New York University

Master's degree in Mental Health Counseling from New York University — trained in the frameworks that underpin real confidence, self-understanding and resilience.

Practice

Manhattan Mental Health Counseling

A licensed mental health counselor (MHC-LP) providing warm, relational, online therapy. Works with high-functioning individuals carrying invisible emotional weight — listening not only for what is said, but for what is felt.

Focus

Bicultural Identity & Expectations

Particularly attentive to bicultural identity, intergenerational dynamics, and the tensions between personal needs and collective expectations — exactly the terrain an internationally mobile student navigates.

EducationNew York University · Master of Mental Health Counseling
LicenseMHC-LP · Manhattan Mental Health Counseling
FrameworksPerson-centred · Psychodynamic · Trauma-informed
SpecialtyBicultural identity, intergenerational dynamics, pressure and presence

What makes this different

Most college counselors have never hired anyone. I have hired hundreds — and I have sat on both sides of the table: the one that reads the application, and the one that hires the graduate four years later.

I've walked the path. I know the doors — and what's behind them. East Coast finance to West Coast innovation, one-on-one mentorship with no templates, all tailored to you, and long-term guidance from today to your dream career.

The right guidance today creates a lifetime of opportunity.

The journey we build together

Seven stages, from Grade 9 to career success.

01

Foundation (Grade 9–10)

Academic planning, the right course rigor, study habits, and early leadership and extracurricular direction.

02

Aptitude & career discovery

Strengths assessment, interests and passions, career exploration, and aligning purpose with potential.

03

Profile building & leadership

Activities with impact, internships, research, competitions, community service and leadership roles.

04

Testing strategy & excellence

SAT / ACT / AP / IB planning, smart preparation, score optimisation, and the right timing with fewer retakes.

05

Application & storytelling

Personal statement, supplemental essays, recommendations, interviews and scholarship strategy.

06

College list & admissions

University selection, reach / target / safety strategy, early decision, and global options across the US, UK, Canada and more.

07

Beyond admission — career & life success

Career roadmapping, internships and first jobs, graduate school strategy, executive presence, and a life of impact and fulfilment.

Who I work with

High school students in Grades 9–12, international and domestic applicants, parents seeking strategic guidance, scholarship-focused candidates, and students targeting top US and global universities.

Begin with an application →

This is not just college counseling. This is life architecture.

Apply for a Consultation →